Getting Started with Erlin (From Signup to First AI Insights) : Onboarding

Step 1: Sign up for Erlin (Go to https://app.erlin.ai/get-started )

• You can sign up in two ways:

  • Google sign-up (fastest: 2–3 clicks)

  • Email and password

• If you choose email sign-up: Accept the terms and conditions You’ll receive a one-time OTP on email Enter the OTP to verify your account

• Once verified, your account is created and onboarding starts immediately.

Step 2: Add your brand

• You’ll be asked to enter your website or domain.

• Erlin uses this to:

  • Understand your brand context

  • Capture relevant social and brand signals

  • Prepare insights in the background

• Click Continue to move forward.

Step 3: Select competitors

Based on your domain and category, Erlin suggests upto 5 competitors. You can:

• Accept the suggested competitors

• Remove any competitor by unselecting

• Add competitors manually

Once you’re happy, click Continue.

Step 4: Choose prompts to track AI visibility

Next, Erlin suggests a set of high-impact prompts relevant to your brand and competitors. These prompts are used to:

• Track how AI platforms talk about your category

• Measure where your brand and competitors appear

You can:

• Keep all suggested prompts (recommended)

• Remove or edit prompts if needed

Click Continue to proceed.

Step 5: View your initial AI visibility snapshot

Erlin now shows an instant snapshot of where your brand stands today, including:

• AI Visibility Rank

• Traffic Rank

• Competitor comparison

This gives you a baseline before you take action. Click the “Show me the opportunities” CTA to move forward.

Step 6: Review content strategy quick wins

You’ll land on the Content Strategy section.

Here, Erlin highlights quick-win opportunities — topics and ideas with strong traffic potential that you can act on immediately.

When you find an opportunity you like, click Generate Article.

Step 7: Create content (brief → article)

You’ll be taken to the Content flow, where Erlin guides you step by step:

• Select content goals and content type

• Adjust target location (e.g. country)

• Review or change the suggested goals

• Choose a title from the suggested options (or add your own)

• Generate a research brief

• Edit the brief if needed

• Generate the full article
  

During this process, Erlin shows:

• Each AI step being executed

• The status of the generation

Once complete, you get:

• Full article copy

• Multiple copy/export options

All generated content is saved in the Library under the Content section.

Step 8: Customize tone and voice (optional)

If you want to fine-tune how content sounds:

• Go to Brand → Tone & Voice

• Update tone, style, and sentiment preferences

• Add compliance or brand guidelines if needed

These settings apply to future content generation.

Step 9: Explore the AI Visibility dashboard

Navigate to AI Visibility → Analytics to see:

• AI Visibility Score – overall visibility across AI platforms

• Platform breakdown – visibility by AI platform

• Competitor leaderboard

After connecting Google Analytics (GA) and Google Search Console (GSC), you’ll also see:

• AI vs non-AI traffic

• AI vs non-AI conversion rate

• AI source distribution

Step 10: Track prompts and AI answers

Go to AI Visibility → Prompts to track prompt-level visibility. For each prompt, you can see:

• Visibility by AI platform

• Competitor comparison

• Visibility trends

In Answer History, you can:

• Open recent AI responses

• See the exact answer from ChatGPT or Perplexity

• Check if your brand was mentioned or cited

• View and click citation sources

You can also schedule prompts to run automatically (weekly or Biweekly based on your plan).

Note: Issue reporting : https://erlinai.featurebase.app/